• Neha Agarwal

How To Keep Your Business Partners Motivated?

When you start a company, your level of motivation and productivity tend to be high. However, as you keep growing it, staying motivated becomes much harder, especially when you’re experiencing some difficult times. If you want your company to grow and thrive, you should learn how to motivate yourself and your business partners no matter how fast or slow the growth of your business is.

motivation - business partners

Here are a few tips to help you out to keep your team and business partner motivated -

Have a Defined Vision

Defining your vision is paramount to the success of your organization. Are you building a billion-dollar unicorn or are you looking to build something that you are willing to sell off to another company? Either way, clarify your vision with your partner and ensure you are on the same page.

Set Goals Together

When your vision is decided, sit together and define your short term and long term goals. Breaking down the long term vision into short term goals together can help you set a realistic timeline for each other and also the organization as a whole.

Divide Duties & Keep a Check on Each Other

Divide duties among your partners and check if you two are able to follow up. If your business partner is answerable to you, you are equally answerable to him.

Set Clear Measurable Goals With a Shared Scoreboard

A scoreboard is a great way to keep oneself motivated. Gamify your work by keeping a shared scoreboard. Give yourself points for achieving each goal that week. You can also compete with each other to have some harmless fun.

Understand Each Other’s Strengths and Weaknesses

Working on each other's strengths is the best way to make a business work. You piggybacking on your partner for financial advice while your partner piggybacking on you for technical advice is a great way to keep the business running.


Listen to your business partner. Listening is not so much about the words said as it is about understanding the non-verbal cues in communication. If your business partner is overwhelmed with work or is struggling with his personal life at home, talk to him. Be there as a friend. You might as well be friends if you are in it for the long haul.

Get Rid of Toxic People

There may be some people in your company who inadvertently do all the talking and none of the work. They criticize incessantly and bring the morale down of all the people working around. The nuisance created by these people isn't worth the effort they put in. You must fire people in your team who bring the overall work output to zero.


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